
SPEAKER. AUTHOR.
MENTAL PERFORMANCE COACH.
🔥 About Vera Jo Bustos
Vera Jo Bustos—known to most as “Coach VJ”—is a keynote speaker, author, and mental performance coach who helps athletes, leaders, and high achievers build lasting confidence, navigate adversity, and deliver when the stakes are high.
With over 2,000 athletes and professionals coached through her company, Mentality Solutions, Vera Jo is trusted by coaches, programs, and organizations nationwide to help people perform with clarity, conviction, and consistency—especially in high-pressure moments.
“Hard work and talent matter—but without the mindset to match, development becomes stagnant. Confidence isn’t something you wait for. It’s something you train.”
— Coach VJ
🎓 Academic Foundation
Vera Jo holds a BA in Exercise Science (2011), a BA in Sports Psychology (2011), and a Master’s in Human Performance (2014)—all from Adams State University. Her education built the foundation for what would become her life’s work: helping others train their minds like they train their bodies.
🚀 Founding Mentality Solutions
In 2019, Vera Jo founded Mentality Solutions LLC, a sport and performance psychology company dedicated to unlocking elite performance through mindset training.
“I truly believe hard work and talent are important. But without the right mindset to guide your improvement, discipline, and consistency—your development becomes stagnant. Developing a resilient and optimistic mindset changes you, and that change impacts how you respond when life throws adversity your way.”
Through Mentality Solutions, she has worked with college and professional athletes, coaches, veterans, surgeons, business leaders, and student-leaders across the country.
🧠 Mental Performance That Transforms
Whether speaking on a stage, training a team, or working 1-on-1, Vera Jo equips performers with tools that are:
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Science-backed
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Story-driven
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Simple to apply immediately
She helps her audiences and clients turn pressure into presence, reframe negative thoughts, and compete with confidence—not comparison.
🔥 Her Backstory Is Her Superpower
Before becoming a speaker and mental performance coach, Vera Jo had an accomplished coaching career—serving as an assistant basketball coach at Western Colorado University and later at The University of New Mexico. As early as 2012, she began leading mental training sessions for athletes on mindset, resilience, and performance.
But her love for the mental game began on the court long before that.
Despite being passed over by multiple Division I programs, Vera Jo became one of the most decorated athletes in Adams State University history. She is a:
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3x College All-American
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4x First-Team All-RMAC selection
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School’s all-time leading scorer with 1,859 points
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ASU Hall of Fame inductee at age 30—one of the youngest in school history
Vera Jo’s mindset wasn’t built in a classroom—it was earned through competition.
She’s living proof that your circumstances don’t define your ceiling.
After college, she played professionally in the Euro-League in Greece, one of Europe’s top divisions featuring Olympians and world-class talent. Her experience navigating pressure, identity, and performance overseas led to her debut book:
📘 A Mindful Journey: An Adventure of Discovery & Transformation (2020)
“I was never the tallest, fastest, or most athletic. What separated me was my mindset. I had to find a way to set myself apart—and that’s what I teach others to do now. I believe the same mental tools that helped me thrive on the court can help anyone show up stronger in their own arena.”
Her edge? The mental game.
And now, she teaches others how to train their own.
🏅 A Legacy of Performance
During her time at West Las Vegas High School in New Mexico, Vera Jo set school records in:
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Points (2,098)
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Rebounds (935)
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Assists (536)
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Steals (331)
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Games Started (125)
She capped her athletic career by earning Second-Team All-RMAC honors in Track & Field, competing in the high jump for the Adams State University powerhouse program.
🎤 Why Book Coach VJ?
Coach VJ brings a unique blend of athletic credibility, coaching experience, mental performance science, storytelling, and stage presence to every room she enters.
Her keynotes and workshops don’t just inspire—they shift how people think, train, and lead.
Whether she’s working with a sports team, presenting to a room full of high performers, or keynoting a national conference, she delivers practical tools, powerful mindset shifts, and a renewed sense of purpose.
She doesn’t just inspire.
She equips.
She connects.
She transforms.
From locker rooms to the big stage, from athletes to student-leaders, Coach VJ delivers the mindset edge people remember long after the applause fades.
📩 Ready to Build Real Confidence & Breakthrough Results?
If you’re looking for a speaker who can shift minds, build belief, and elevate performance—Coach VJ is the partner you’ve been searching for.
[📩 Contact | 🔥 Speaking Inquiry | 🧠 Mental Performance Coaching]