The
Confidence
to Perform, Lead, and Thrive
Building the mental strength to turn your mindset into your greatest competitive edge.
Coach VJ — former pro athlete turned executive & mental performance coach — equips leaders and teams to deliver when it counts. Trusted by 3,000+ elite performers & emerging leaders.
TRUSTED BY ASSOCIATIONS, UNIVERSITIES, & NATIONAL PROGRAMS
ABOUT
SPEAKER. AUTHOR.
MENTAL PERFORMANCE COACH.
Vera Jo Bustos—commonly known as "Coach VJ"—is a leading mental performance coach trusted by more than 3,000 athletes, executives, and emerging leaders.
A former professional basketball player and Hall of Famer, Coach VJ now helps teams and leaders build the confidence to perform, lead, and compete when the pressure is on.
As the founder of Mentality Solutions, she blends performance psychology with real-world experience, delivering powerful keynotes filled with mindset tools, personal stories, and practical strategies that create lasting change.
Her sessions ignite belief and strengthen focus. Whether speaking in a boardroom to 12 executives or an arena of 8,000 leaders, she builds the confidence that changes how people think, lead, and perform.
Confidence is built before the moment demands it.
In high-pressure environments, talent and preparation are only part of the equation. What separates those who rise from those who tighten up is the confidence they can access when it matters most.
Vera Jo Bustos ("Coach VJ") is a confidence and mental performance coach who helps athletes, leaders, and elite performers train their mindset to perform under pressure. Drawing from her experience as a professional athlete and years working inside high-performing environments, she teaches practical mental skills that strengthen self-trust, sharpen focus, and stabilize performance in critical moments.
Through keynotes and training, Coach VJ equips leaders and teams with simple, repeatable tools to build confidence, respond effectively to pressure, and compete fully in the present moment.
The result is resilient performers who trust their training, stay composed under stress, and deliver when the stakes are high.
Training the mental game strengthens focus and psychological control, enabling individuals to manage pressure, maintain clarity in decision-making, and perform consistently when it matters most.
Clear decisions, fewer breakdowns under stress, and teams that execute when the moment demands it.
Confidence that drives measurable outcomes
Employees with higher levels of confidence are more likely to tackle challenging tasks, engage in innovative behaviors, and contribute to improved job performance outcomes, including productivity and role effectiveness.
What this means for your organization:
Clear decisions, fewer breakdowns under stress, and teams that execute when the moment demands it.
Reduced burnout and improved stress regulation
Mental skill training improves stress regulation and emotional control, helping high-performers manage sustained pressure and reduce burnout by strengthening coping stratgegies and psychological resilience.
What this means for your organization:
Clear decisions, fewer breakdowns under stress, and teams that execute when the moment demands it.
What this means for your organization:
Why Train the Mental Game?
Performance under pressure and decision-making
TESTIMONIALS
THE ULTIMATE KEYNOTE EXPERIENCE TO INSPIRE
Motivation
Achieve unprecedented greatness after failure, setbacks, challenges, and even. . . success.
Mental Strength
Discover invaluable tactics for developing your mental armor and an unstoppable approach.
Improved Performance
Learn the secrets to performing & competing under pressure in sports, business, school, and life.
