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The Gift Inside the Grind

  • Writer: Vera Jo Bustos | Coach VJ
    Vera Jo Bustos | Coach VJ
  • Sep 2
  • 5 min read
The Gift Inside the Grind | The Mental Arena with Coach VJ

We live in a world obsessed with outcomes. The medal. The promotion. The championship.


But when I read Olympic gold medalist Thomas Ceccon’s words after the World Swimming Championships, I was reminded of a truth we often forget:


“And after all this suffering, what remains? A few pictures? A medal, if you’re lucky? Swimming takes a lot from you, but gives you something worth even more: it puts you face-to-face with who you really are. It asks how much you really care, how much you’re willing to endure, how much effort you’re ready to swallow to get where you want.
It strips you down, isolates you, tests your mind.
And if you stay, if you keep going, it’s because there’s something burning inside you that’s stronger than fatigue.
In the end, only one truth remains: how much are you willing to give for what you truly want?”

A.J. Brown, star wide receiver for the Philadelphia Eagles, echoed something strikingly similar after winning the Super Bowl last season:


“After a few days, l've had time to reflect on being a champion. I tried to feel how everyone made it seem to be a champion and unfortunately it was short lived.. two days to be exact lol. I've never been a champion at the highest level before but I thought my hard work would be justified by winning it all. It wasn't. My thrill for this game comes when i dominate. It's the Hunt that does it for me. It's when the Db drops his head and surrender because he can't F with me. The Intense battles. Early mornings. Late nights. Sacrifices. I love putting smiles on peoples faces, don't get me wrong but it just wasn't what I thought it would be. It's the journey that I love the most. BACK 2 Work!”

Two athletes.

Two different sports.

One truth: the moment of victory is fleeting — but the process, the sacrifice, and the growth you gain along the way is what lasts.


That’s the gift inside the grind.


The hours no one sees, the setbacks no one posts about, the moments when quitting whispers your name. Those moments are a mirror. They strip away the surface and reveal the real you.


  • That project you’ve been grinding on.

  • The degree you’ve been chasing.

  • The fitness goal you’ve been inching toward.

  • The championship you’re training for.


When you mount the summit, you’ll celebrate. But the feeling will fade once you begin the climb of the next summit. What stays is the person you became to earn it. The resilience. The skill. The relationships. The inner fire that kept you going when quitting would have been easier. The scoreboard matters, but it’s never the whole story. The real prize is who you become in the chase.


Ask yourself:


→ How much are you willing to give for what you truly want?​

→ And do you love the hunt enough to keep showing up, even after you win?


Mental Lesson: The Fleeting High


The rush of achieving a big goal fades faster than most expect. Research on the hedonic treadmill reveals that humans tend to return to a baseline level of happiness more quickly than expected, even after experiencing life-changing events.


That means if you hang your identity and fulfillment on the moment alone, you’re setting yourself up for the post-victory crash. But if you find meaning in the hunt: the preparation, the resilience, the pursuit of mastery—then every day has purpose, win or lose.


The scoreboard can tell you if you won the game.

The journey reveals whether you have won for yourself.


This is what Ceccon and Brown discovered. It cuts to the heart of what I call the Achiever’s Mindset—a constant game of one-upmanship against yourself and others, built on the belief that measurable achievement is the only definition of success.


It’s powerful, but it’s a double-edged sword. You mount one summit only to start another climb. Fulfillment stays out of reach.


The Achiever’s Mindset can show up as:


  • Always feeling mentally rushed, even when still.

  • Resting with guilt instead of peace.

  • Restlessness in downtime.

  • Success on paper, emptiness in private.


“Never be satisfied” sounds like high performance, but often it’s just maladaptive perfectionism in disguise.


It’s the kind where you have high standards (good) but constantly beat yourself up for imperfections (bad). It’s easy to point out the flaws. It’s harder (but essential) to notice what’s working.


Satisfaction and striving are not opposites. Satisfaction fuels optimal performance. When you acknowledge progress, you reduce burnout, sharpen focus, and sustain motivation. You can seek excellence without living in constant discontent.


Think of it this way:


→ Settling = lowering the bar.
→ Satisfaction = enjoying the process while still raising the bar.

The antidote? What Ceccon and Brown discovered: rooting your fulfillment in the process, not just the prize. Strive satisfied.


Loving the work for what it makes of you, not only for what it gets you.


If you can strive satisfied, you’ll avoid the trap of feeling like you’re never enough, even when you’re winning.


Next Rep: Fall in Love with the Hunt


If you want to shift from chasing moments to loving the process, or if you feel yourself slipping into the Achiever’s Mindset, try this:


Define Your True Hunt

Not the trophy. Not the external title. What’s the challenge you want to keep chasing because it grows you?


Create “Process Proof”

Track what you do daily: the reps, the hours, the film sessions. Let your scoreboard be the work itself.


Track the Small Wins

Keep a record of the work you put in, not just the results. It builds proof that you’re growing, even when the scoreboard disagrees.


Guard Your Attention Like It’s Gold

Every distraction—scrolling, checking emails mid-task—robs you of the deep work that makes the hunt meaningful.


Choose to Care Anyway

Vulnerability is not weakness. Caring deeply about your craft means the losses will sting, but it also makes the wins (and the growth) richer.


Revisit Your Why

On the hard days, remind yourself why you started. Let that fuel you more than the finish line.


Final Buzzer


Ceccon is right: sport often strips you down to your core.

Brown is right: the hunt is what keeps the high-achievers coming back.


The grind will test you, yes.


It will also define you, refine you, and, if you let it, reveal the strongest version of you. What’s left after the medals tarnish and the applause fades is the most important victory of all.


Whether you’re an athlete, a coach, or a high performer in another field, the question is the same:


Will you let the finish line own you, or will you learn to love the hunt?

Challenging you head-on and always in your corner,​

— Coach VJ

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