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The Three People You Become to Master Anything

  • Writer: Vera Jo Bustos | Coach VJ
    Vera Jo Bustos | Coach VJ
  • Jan 20
  • 4 min read
The Mindset Shift Every High Performer Needs: The Dream You're Living

The Three People You Become to Master Anything:

The Artist.

The Scientist.

The Lover.


When you spend enough time around people who are truly good at what they do, and if you pay close enough attention, a pattern appears. 


You notice how they relate to their work differently, depending on times and circumstances. Imagine sitting in the driver's seat, heading to work. You know the route. What's foreign is that day's conditions. Clear skies. Heavy fog. Pouring rain. It's the same road, but not the same drive.


Instinctively, you adapt. We all do. Some just happen to do it better. Those who do carry it over in all aspects of their lives. And the transitions appear seamless, as well as flawless.


Some days, they are completely immersed. Ideas and solutions arrive in a rhythm only they sense and flow freely. Having a feel for the work, they know when something is off before they can explain why. 


Other days, they are analytical. They slow the process down, and they disassemble the project to better understand the solution. They question the systems and ideas that “have always been done this way,” freeing them to adjust and refine the small systems, details, and habits others miss. 


And then there are the days when they get lost in their work. When time seems to fly by effortlessly. It doesn’t matter if progress is made or lost; the journey is enough. 


The people who master a craft learn how to move between these three states. Which brings us to:


The Artist. 

The Scientist. 

The Lover. 



Mental Lesson


Mastery asks for three identities because the craft asks for three kinds of capacity.


The Artist builds taste.

Taste is the internal compass. It lives in your nervous system before it lives in language. You watch film and you can feel the timing. You take a swing, and you know the contact was clean. You release the ball, and you know it’s a make. You write a sentence, and you hear the rhythm. You can’t always explain it, but you recognize it.


The artist trains sensitivity.


You start noticing the difference between loud and sharp. Between busy and intentional. Between forcing it and letting it happen. Between fast and smooth.


Taste makes you hard to fool. Taste gives you standards. Taste gives you a true north that only you can see because it’s based on your taste alone. It’s a feeling. An inner-knowing. 


The Scientist builds reliability.

Reliability comes from understanding what creates the result. The scientist takes the thing apart and names the parts. The scientist asks: what repeats, what varies, what fails under load, what holds under pressure?


This is where you earn reliability and competence.


You measure. You track. You test. You collect reps like data. You build models. You identify triggers. You identify patterns. You accept feedback as information. You change one variable and watch what happens. You keep what works, learn from what doesn’t, and keep the system churning.


The scientist turns instinct into a system.


This is how you stop being a mystery to yourself. This is how you teach your own body and mind the same language every day. This is how your confidence starts coming from evidence.


The Lover builds endurance.

Endurance is the most under-appreciated skill in performance. The lover returns.

The lover stays with the craft when the reps lose their sparkle. When progress feels slow. When the work feels repetitive. When nobody claps for the boring days. When the plateau feels never-ending. 


The lover protects the craft from shortcuts.


This is devotion. This is loyalty to the process. This is the part of you that does not need novelty to stay committed. This is the part that treats the work as a relationship.


You show up. You keep showing up. You keep your promises to yourself.

Relentless presence changes everything. The lover gives you that.


The Artist.

The Scientist.

The Lover.


We all have one identity that feels more natural than the rest. This is the identity we embrace. It feels fluid; it comes easiest. But what if you stepped out of your Dead Zone and into the identities that didn’t come instinctively to you? What if you learned to embrace—and become—all three?


Next Rep: The Three People You Become to Master Anything


Pick one craft you care about. Sport. Speaking. Writing. Leadership. Parenting. Building or scaling a business.


Identify the role that pulls you out of your Dead Zone. The one that feels slightly unfamiliar. The one that stretches how you usually show up.


If the artist is the stretch, give yourself space to feel the work again. Slow the rep down. Remove the outcome. Pay attention to timing, rhythm, and flow. Watch one example of excellence and notice what draws your eye. Let your standards sharpen through exposure rather than effort.


If the scientist is the stretch, bring structure to the process. Choose one variable to observe this week. One cue. One routine. One decision point. Track what happens without judgment. Let information guide the next adjustment.


If the lover is the stretch, commit to presence over intensity. Schedule one small session you can keep. Return even when the work feels quiet. Protect the craft from shortcuts. Let consistency do the heavy lifting.


Final Buzzer


Mastery is a long game played by those who learn how to switch roles when times change. Some moments ask for feeling. Others ask for clarity. Then there are times that simply need commitment. 


The artist keeps your work unique and sharpens your sense of what belongs.

The scientist keeps your work reliable and steadies your ability to repeat it. 

The lover keeps your work going and carries you through the plateaus.


Which role does your craft need from you right now? Not the one you prefer, the one this season is asking you to become. 

Challenging you head-on and always in your corner,

​— Coach VJ





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