SIGNIFICANCE: HOW WILL YOU LIVE YOUR DASH?
- Vera Jo Bustos | Coach VJ
- Jun 9
- 8 min read

The Meaning Edge — Part 3 SIGNIFICANCE: HOW WILL YOU LIVE YOUR DASH?
The pallbearers passed me carrying her coffin.
I thought I was strong enough.
I crumbled.
Seeing that coffin pass me into the church made everything real in a way the phone call never could. Hearing the news of her death had felt like a dream. The kind you are convinced you will wake up from if you just give it enough time. Standing in that church doorway, watching those pallbearers carry her past me, I felt the dream end.
She was gone.
Michaelann was my sister in all the ways that matter. Not by blood. By love. She adopted herself into my family when I was in the 4th grade, drawn in by the special relationship she shared with my mom. She was there for prom, helping with my hair and makeup, letting me borrow her dress. She was there for the quiet Tuesday afternoons spent scrapbooking together, hours disappearing into laughter and photographs. There were no grand gestures between us. Just the small, consistent, irreplaceable moments that siblings share.
That is who Michaelann was to everyone.
On September 7th, 2022, while riding her bike along the side of the road raising money for Bike for Light—a 500-mile ride across New Mexico—a truck struck her.
A week later, I stood in front of 2,000 people to deliver her eulogy. The church was standing room only. Hundreds more stood outside watching on their devices. I had prepared myself. I had the words. And then the pallbearers passed me carrying her coffin, and every word I had rehearsed dissolved into grief.
While I stand up here today to speak on behalf of a sister and friend I look at the dates of her life from the beginning. . . to the end.
While we focus on the bookend dates, which the latter brings us tears. But what matters most of all was the dash between those years.
For that dash represents all the time
she spent living on this earth.
And now every soul who ever loved her
know what that little line is truly worth.
Even though we will always ask why,
just think of the legacy she leaves behind.
Within that little line of her love, life, and joy
she gave us the prime example of a true life defined.
While death leaves a heartache
no one can heal.
Her love leaves a memory
no one can steal.
Although our time together
was nothing but a flash.
Her legacy lives on within us
because of how she lived her dash.
In the days before that service, I had spoken with person after person whose life Michaelann had touched. Conversation after conversation told the same story. Nobody talked about her resume. Nobody mentioned her accomplishments or her accolades.
Every single person talked about how she made them feel.
How she showed up.
How she remembered.
How she loved.
Two thousand people filled that church and spilled out onto the parking lot.
Michaelann was 35 years old.
I will be 37 in two weeks.
Two years older than she ever got to be. And I think about that more than I care to admit. We walk through our days with the quiet assumption that time is a resource we have in abundance.
We postpone.
We delay.
We tell ourselves we will show up more, love more, be more present—later.
When things slow down.
When the season ends.
When life gets less complicated.
When the goal is achieved.
Marcus Aurelius wrote in his Meditations: "Do not act as if you had ten thousand years to live. The hour of reckoning is at hand. While you still have time, while you still can, make yourself good."
Michaelann never spent time waiting for later. She was too busy showing up now.
I had to lose her to fully understand what she had been teaching me all along.
Significance is not built in the grand moments. It is built on the consistent ones. The small, quiet, irreplaceable accumulation of showing up for the people who love you, in the moments that matter, without waiting for a better time that may never come.
That is how Michaelann lived. And standing in that church doorway, watching two thousand people pour in to say goodbye to her, I finally understood something that no scoreboard, no title, and no achievement had ever been able to teach me.
Welcome to Part 3 of a three-part series inspired by Arthur Brooks' book The Meaning of Your Life—brought to you through the lens of performance, resilience, and what it actually takes to build mental strength.
Mental Lesson: The foundation Outcomes Can't Touch
People will forget what you said. They will never forget how you made them feel.
Significance, as the research behind this three-part series defines it, is the inherent value of your life—to yourself, and even more importantly, to others. To be significant simply means that the world would be worse for someone who loves you if you didn't exist.
Read that again slowly.
The world would be worse for someone who loves you if you didn't exist.
That has nothing to do with your stats. Your title. Your record. Your awards. Your salary. Your output.
And yet—for most high performers—significance is exactly where those things live. The scoreboard becomes the mirror. The performance becomes the identity. The results become the answer to the question: Do I matter?

I know this terrain personally. I've written about what I call the Achiever's Mindset—the belief that your worth is tethered to how much you do, how much you accomplish, how close you are to your ideal. It keeps discipline high. It holds you to an uncompromising standard. It drives the kind of effort that builds careers. (If you want to go deeper on this, ​The Gift Inside the Grind​ and ​How to Measure Growth​ both live here.)
The Achiever's Mindset is a double-edged sword. The edge that cuts for you is real—the discipline, the standards, the relentless drive. The edge that cuts against you is equally real—when what you do becomes who you are, your significance is one bad season away from collapse.
This is what Brooks defines as attaching your sense of significance to Resume Virtues: your accomplishments, your titles, your worldly rewards. The salary. The stats. The championships. The recognition. Resume Virtues are the evidence of hard work and excellence. The trap is making them the source of your worth.
The people who love you most have never cared about your resume the way you think they do. They share in your pride when you win, absolutely. Their love for you—their need for you, their world being better because you exist—lives completely independent of your performance.
They want your time.
Your presence.
Your attention.
Your authenticity.
And most of all, your love.
Those are Eulogy Virtues. What people would say about you if you weren't here anymore. Who you were to them. How your presence made their world better.

The person who grounds their significance in Eulogy Virtues lives untethered. Their foundation is solid regardless of the result. They can fail completely and come back the next day with their identity fully intact. They can have a bad game, a bad season, a bad quarter, a bad year, and show up with the same ferocious standard.
The Achiever's Mindset, left unchecked, costs you more than peace; it costs you performance. The research I covered in ​The Gap in Grit​ makes this clear: high grit without the ability to separate self-worth from performance outcomes leads directly to burnout, self-destruction, and the kind of internal spiral that surfaces at the worst possible moments. The competitor who fuses who they are with how they perform will eventually break under the weight of that equation.
Significance—real significance, grounded in Eulogy Virtues—is the container that keeps the fire of the Achiever's Mindset directed and useful. It lets you compete with everything you have, absorb the result without being defined by it, and show back up the next day with the same standard and the same hunger.
You can strive at the highest level and know that your worth was never on the line.
That is the most advanced mental skill in the arena.

Next Rep: Your front row
Imagine you are at your own funeral.
Who is sitting in the front row?
Take a moment with that question. The people you can see clearly in that front row are your most important people. Your significance lives in those relationships more than anywhere else.
Now ask yourself one honest question: how much of your time are they actually getting?
Are you being deliberate with the time you spend?
Are you creating memories?
Are you building them up?
Are you showing up for them?
When someone stands up to read your eulogy, what do you want them to say? What moments do you want them to share? What would you want every person in that room to walk away knowing about who you were? Not what you achieved, but who you were to the people who loved you most.
Write it down. All of it. Your dash in your own words.
Then identify one person sitting in that front row who hasn't heard from you recently. One person who matters deeply and has been getting your leftover time, or none of it at all.
Reach out today.
A text.
A call.
A handwritten note.
Significance is not built in the grand gestures. It’s built in the small moments, repeated over a lifetime.

Final Buzzer
Your dash is still being written.
Every day you choose what goes into it. Every moment and conversation toward your front row people, every moment of presence over performance, every time you show up quietly and completely for someone who loves you—that is your dash taking shape.
A quick recap:
​Coherence​: the faith that your story is still being written and that the hard chapters are working for you even before you can see how.
​Purpose​: the map that tells you where you are, where you are going, and the courage to build the bridge deliberately toward what your obsession is already pointing at.
Significance: the foundation that outcomes can't touch. The knowledge that your worth was never on the scoreboard. That the world is better because you exist. That the people in your front row need you—not your performance, not your resume, not your next achievement. You.
That is the Meaning Edge. And it is available to every person willing to do the inner work that most people skip entirely.

Coherence gives you the resilience to survive the hard chapters.
Purpose gives you the direction to keep moving through them.
Significance gives you the peace of knowing that who you are will always outlast what you achieve.
Build all three.
Then go show up for your front row.
Because when it is all said and done, nobody stands at your graveside talking about your records, your titles, or your trophies. They talk about the Tuesday afternoons. The handwritten birthday notes. The moments you showed up when you didn't have to.
They talk about your dash.
How will you live yours?
Challenging you head-on and always in your corner,
​— Coach VJ
Inspired by The Meaning of Your Life by Arthur Brooks
This is the work I bring into locker rooms, boardrooms, and team environments.
If you’re looking to bring a mental performance message on confidence, pressure, and belief to your team or organization, you can connect with me here.
Check out my speaker tour dates here.
I also offer 1-on-1 mental performance coaching. You can learn more or book a conversation here.